Digital Touchpoints Sr. Analyst
American Family Insurance
With over 15 years of digital marketing experience, Heather has worked for Fortune 500 companies to small non-profit organizations. With expertise in web analytics, she excels at using analytic data to create strategic objectives and follow up with testing and measuring the outcomes of those objectives. Heather believes in breaking down silos by bridging the gap between what marketing needs and what IT needs, while always keeping the customer front and center. Like in construction: measure twice, cut once.