Next Gen CX for Financial Services

July 17 - 19, 2017

Renaissance Boston Waterfront Hotel, Boston, MA


 Lauren Palmer
Lauren Palmer Senior Director, User Research PayPal

Day One: Achieving a Holistic View of Your Customer

11:40 AM CASE STUDY REMIX: Designing for Good Experiences Not Reacting to Bad Ones: A UX Approach

Consumer- centered design is nothing new, but many companies are just learning how to apply it in their organization to improve customer experience. Once you apply this methodology you can significantly reduce the failure of product or services that go to market and you will exceed customer expectations through incremental innovation. Just this session to learn how to:

• Understand the framework, methodology and approach to consumer centered design
• Learn the tools that you need to start using user-centered design
• Discuss potential challenges and how to overcome them