July 15 - 16, 2024
The Westin Copley Place, Boston, MA
Knowing Your Customer: Creating a Seamless Omnichannel Experience Across All Touchpoints
Join Director of Engagement Strategy & Omni-channel Marketing’s John Proaño for this important discussion around Customer Inclusion. Through a comprehensive breakdown of what it means to be truly “customer inclusive,” John will engage the audience and show how developing a diversity, equity and inclusion customer engagement strategy can help differentiate itself in the market. Participants will gain tips and best practices for how their organizations can get started on their journey towards inclusivity.
As customer expectations rapidly evolve, financial institutions are faced with the imperative to deliver seamless, convenient, and secure digital banking experiences. Our distinguished panel of industry experts will delve into the strategies, challenges, and successes of digital transformation initiatives, offering valuable insights for navigating the landscape of digital banking. The audience will gain deeper insights into:
CXFS wants to make sure you stay energized throughout the rest of the conference, so head over to the Xperience Lounge, grab a cup of coffee and snack before heading back to the General Session room.
No dull, scripted panels here. Our Advisory Boards have helped shape CXFS and lent their time and expertise into offering insights into their industry-specific tracks, and now they’re helping to kick off their respective tracks with lively discussions around the hottest trends in CX right now.
At the start of this track, we’ll ask attendees to write down and submit potential topics for our “On the Fly Roundtables.” The CXFS team and Industry Advisory Board members will select the most relevant and popular topics to be used for our breakout discussions. Participants will choose between a selection of small groups to join for a 20-minute, candid discussion around best practices, challenges and networking with your peers.
No dull, scripted panels here. Our Advisory Boards have helped shape CXFS and lent their time and expertise into offering insights into their industry-specific tracks, and now they’re helping to kick off their respective tracks with lively discussions around the hottest trends in CX right now.
At the start of this track, we’ll ask attendees to write down and submit potential topics for our “On the Fly Roundtables.” The CXFS team and Industry Advisory Board members will select the most relevant and popular topics to be used for our breakout discussions. Participants will choose between a selection of small groups to join for a 20-minute, candid discussion around best practices, challenges and networking with your peers.
No dull, scripted panels here. Our Advisory Boards have helped shape CXFS and lent their time and expertise into offering insights into their industry-specific tracks, and now they’re helping to kick off their respective tracks with lively discussions around the hottest trends in CX right now.
At the start of this track, we’ll ask attendees to write down and submit potential topics for our “On the Fly Roundtables.” The CXFS team and Industry Advisory Board members will select the most relevant and popular topics to be used for our breakout discussions. Participants will choose between a selection of small groups to join for a 20-minute, candid discussion around best practices, challenges and networking with your peers.
At Bloomberg.com, the world's largest business news organization, we obsess over providing our users with a dynamic network of information. And we want them to get the best out of their subscription to Bloomberg.com. To ensure this, we employ a suite of Machine Learning algorithms to identify the usage of our platform and recommend different ways for our users to interact with the website, which they otherwise wouldn't have. Doing so creates brand loyalty within our user base. At the same time, these usage insights help us to continuously change our website offerings to converge to the demanding needs of our users. In this talk, Data Scientist, Kavi Pandya will focus on effectively leveraging Machine Learning at Bloomberg.com to achieve this dual mandate of adding value to our users and iterating on the website product roadmap.
In this engaging session, CMOs will share their perspectives, strategies and success stories on aligning marketing initiatives with the ever-evolving landscape of CX. Our panelists will delve into the intersection of marketing and experience, discussing innovative approaches, challenges, and the impact on customer satisfaction. The audience will gain valuable insights into how marketing navigates the intricate balance between promotional efforts and creating seamless, customer-centric experiences. This session provides a unique opportunity to learn from your marketing counterparts and help break down silos within your organization.
In an industry where CX is a key differentiator, this session will explore how organizations can elevate their experiences by prioritizing the development and engagement of their employees. From frontline staff to leadership, discover how customer-centric culture can be instilled throughout the entire institution.
In this dynamic session, our panelists will explore the transformative impact of GenAI on CX. As tech continues to evolve, financial institutions are increasingly turning to GenAI to enhance customer engagement, streamline operations, and unlock new possibilities in the rapidly changing customer landscape. The audience will gain key insights into:
Be sure to join these interactive roundtable sessions and take a deep dive into the specific areas you came to discuss with experts both in and out of your industry. Opportunities to sit and learn from executives like these do not exist elsewhere. Take control of your own event experience.
Roundtable #1 Developing Strategies to Enhance Customer Loyalty Through Personalized Offerings, Rewards Programs, and Proactive Customer Engagement
Roundtable #2 Enhancing Online and Mobile Experiences
Roundtable #3 Leveraging Data Analytics for Personalized CX
Roundtable #4 Implementing feedback and VOC to Drive Continuous Improvement