CXFS 2018

July 10-July 12, 2018

Westin Copley Place, Boston MA


Craig McLaughlin

Craig McLaughlin is a Digital Banking Expert & Digital Business Strategist who has earned the reputation as an innovative leader in Silicon Valley’s ever-evolving fintech space. His passion isn’t simply all things tech, it’s the intersection between design & visual arts, digital business strategy, and technology. Ultimately, this unwavering passion is what inspired him to refine his skills throughout the past two decades. Currently, Craig serves as the Co-founder, President, and CEO of Extractable, an award-winning digital consultancy that provides leading-edge financial solutions for banking executives. Both self-driven and equally as dedicated, he is on a mission to help banking professionals and financial services organizations pave the path to lasting success. While technology continues to evolve exponentially, the foundation of banking is still as relevant as ever before. The primary reason why banks thrive is due to cultivating loyal relationships fueled by integrity and top-notch customer service. Being in the business for as long as Craig has, he knows the only way to effectively establish and build upon such interactions is to harness the power of up-and-coming service design methodology. Prior to Extractable, Craig worked as a Senior Web Engineer at USWeb and a Technical Analyst at Sony. Additionally, Craig holds a BSBA from San Diego State University and an M.S. in Information Systems & Web Technology from Hawaii Pacific University. When he isn’t delving in the world of technology and finance, Craig enjoys running and cycling. He is also a wine aficionado who aspires to run his own vineyard someday. Above all, he loves spending quality time with his beautiful family and friends who are like family.

12:15 PM Innovation Spotlight: Extractable

In the face of disruption from the fintech new entrants it has never more important to have a clearly articulated digital strategy to generate internal alignment for the right customer experience.  In general, every financial service digital experience seeks to do to achieve two core objectives – (1) Do more business with an existing customer and (2) Win a new customer.  The right digital strategy memorializes that.  The right user experience architects the solution, and the right visual experience brings it to life.

In the this practical and action-oriented session Extractable CEO, Craig McLaughlin will speak to:

•    How data insights can play a key role in winning the new customer
•    How bring these learnings to life in visual design
•    How to monitor and track that these experience remain optimized

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