CXFS 2018

July 10-July 12, 2018

Westin Copley Place, Boston MA


Melanie Fricke

Financial Services Subject Matter Expert, Watson Customer Insights
Melanie has spent 15 years helping companies improve their digital properties. As the subject matter expert for financial services industry in IBM's Customer Engagement software practice, Melanie consults with organizations on the value of optimizing the customer experience. From identifying the right web analytic trends to quantifying the impact of a UI issue, Melanie helps companies invest in the right software tools and services.

Melanie graduated from the University of Texas at Austin with a bachelors in Management Information Systems. Her early career began as a consultant for PriceWaterhouseCoopers which prepared her for a life as an entrepreneur leading startups in Austin, Tx. She joined IBM 5 years ago to help grow the footprint for Customer Engagement software solutions across North America and she now focuses solely on the Financial Services vertical.