Michael is Senior Vice President, Client Experience & Strategy for Mad*Pow a Boston-based, independent agency focused on leveraging behavioral psychology, data science and Design to deliver transformational results. At Mad*Pow Michael is responsible for helping create groundbreaking digital experiences for clients across Healthcare and Financial Services. Michael leads Mad*Pow’s Financial Services practice, designed to drive financial inclusion and make an impact on the lives of the financially underserved. Michael launched and runs an annual conference for executives to explore how design can help drive financial wellbeing. As a designer, Michael spent his career solving problems with a focus human-centered design. Early in his career and in the early days of the internet, Michael built out the web presence for Hasbro, Inc. and drove their achievement as a top 50 web property. Since then, and over the past 20 years Michael has held leadership positions in management consulting, financial services and has spent the past 10 years within the design agency domain. Mike and his teams have been recognized for numerous awards including best-in-show for a hospital website experience delivering first of its kind simplicity to patients and families. Michael is part of the leadership team at the Mad*Pow and is responsible for helping define "what's next" for clients, the agency and the industry and has worked with a variety of clients, including: USAA, Bank of America, Prudential, Fidelity, Blue Cross/Blue Shield, Sanofi, Teva, Emerson Hospital and Tufts Medical Center.