CXFS 2018

July 10-July 12, 2018

Westin Copley Place, Boston MA


Valeska O'leary

Director Of User Experience, Web Strategy
Sallie Mae, Inc.
Valeska O'Leary is a self-identified behaviorist bona fide and User Experience leader who wears many hats: strategist, designer, researcher, developer and mentor. After her humble beginnings as an entrepreneur, Valeska shifted her focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small, including John Hancock, Fidelity, State Street, PayPal, Wolters Kluwer UpToDate, and IDG to name a few. At Sallie Mae, she brings her vast experience in Human-Computer Interaction and Human Factors to craft solutions that radically transform its customers’ experience. A leader and mentor at heart, she is frequently seen at conferences and is very active in the UX community of practice.

12:15 PM PANEL: Spare Me The Siloes: Breaking the Boundaries That Stunt Your Strategy

A siloed company is an unhappy company. Unfortunately that is where most companies within and outside the financial services industry find themselves. Your customer doesn’t think in siloes, so setting up each channel to work separately from one another can often lead to a disjointed experience. Join this session to hear more about how companies can:

• Pinpoint the internal departments you need to collaborate within in order to have an end to end picture of your customer
• Build relationships with these business partners and department heads in order to understand their priorities and help them understand yours
• Instill the importance of customer experience across the organization with trainings and CX advocates
• Create common objectives and organizational goals
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