Jane Henshaw

Jane Henshaw oversees the digital decision-making and experimentation team within the Vanguard Center for Investor Research.  The goal of her team is to understand how web and mobile environments shape financial choices.

In their research agenda, Ms. Henshaw and her team seek to develop insights into the fundamental nature of investor decision-making, drawing from Vanguard administrative and digital data sets. Their experimental work brings scientific rigor to the evaluation of behavioral interventions, particularly in a digital setting.  The scope of their work includes the emerging question of financial attention; digital design and its effect on portfolio allocation, savings and spending behavior; and the varying impact of mobile versus web technology in shaping investor attention, choice and patience.

Ms. Henshaw spent fifteen years working in IT prior to moving onto the Center’s research team.  She led the implementation and evaluation of digital enrollment and savings “nudges” directed at participants in defined contribution plans.  She graduated with her B.A. from the University of Richmond and spent her years prior to Vanguard in IT consulting at U.S. government facilities.