Next Gen CX for Financial Services

July 17-July 19, 2017

Renaissance Boston Waterfront Hotel, Boston, MA


Doug Roerden

Vice President for User Experience Design Strategy
Fidelity Investments

Day One: Achieving a Holistic View of Your Customer

10:35 AM CASE STUDY REMIX: How Why'd Is Your Customer Experience Gap?

Learn how to harness Design Thinking to narrow the gap between your customers and your organization by gaining and maintaining their perspective over yours. Understand why they engage your products and services over why you provide them. And come away with applicable knowledge to ensure your organization embraces the big picture, from the most important perspective, first.