CXFS 2024

July 15 - 16, 2024

The Westin Copley Place, Boston, MA

Beth Tullos

SVP, Enterprise Client Experience & Strategy BB&T Now Truist

Beth has been with BB&T for 19 years with previous 10 years’ experience with the former Wachovia and First Union banks.  She began her banking career as a management associate in the Commercial Lending program.  Beth joined BB&T in December 1999 as the Marketing Strategist for Digital Channel Services. In 2001, she became the Marketing Manager for Retail Deposits, and in 2003, joined BB&T Research designing the first client feedback systems for Retail and Commercial Banking, Digital Channels and Wealth.  

In 2016, Beth was named the Client Experience Strategy Director to manage the Enterprise Voice of the Client feedback program and Client First Solutions team.  She is responsible for driving the client experience culture and strategy (the Perfect Client Experience) across the organization including the BB&T subsidiaries. 


Check out the incredible speaker line-up to see who will be joining Beth.

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