CXFS 2025

TBA

Dan Marks

Chief Marketing Officer Hancock Whitney

Dan is leading a digitally enabled client-focused transformation as Chief Marketing Officer for Hancock Holding Company with responsibility for overall strategy and execution of marketing for the Hancock Whitney brand. He has previous experience as CMO for another top 50 bank and a national retailer. He has deep experience using marketing and product levers to drive profitable revenue. Dan has been responsible for all marketing functions and the digital / eCommerce consumer channels. Mobile product launches exceeded expectations. He champions a culture of excellence, innovation, and teamwork with his teams. He is frequently asked to speak to marketing, financial services, and technology audiences on a wide range of topics including marketing leadership, marketing metrics/ROI, branding the customer experience, product innovation, channel innovation, mobile, social media, and macro trends shaping the future of business. Recognitions have included the Presidents Circle CMO Award, "Top CMO on Twitter," and "Top 40 under 40."


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