Evan Gerber

Vice President, Digital Customer Experience and Design VF Corporation

Evan Gerber is VF as the Vice President – Digital CX/UX (Consumer Experience and User Experience), reporting into the CDO and helping drive digital transformation for their portfolio of leading brands, including The North Face, Vans, Timberland, and others. Evan has spent his career helping major brands to articulate and execute on forward looking digital customer experiences. He has worked across multiple verticals and global audiences to synthesize user insights, emerging technologies, and current technology capabilities to build ambitious but feasible digital programs. Evan has worked extensively on both agency and client side. Highlights include the conceptualization and design of multiple platforms for Fidelity Investments, including the mobile app, chat/AI platforms, and new digital product development. Before that, he lead the UX team for Isobar’s San Francisco office, working with clients like Adidas, Sprite, and Mandarin Oriental on full stack eComm and CMS implementations, advertising, mobile, and social campaigns. When Evan isn’t at work, or obsessively reading about all of the amazing things going on in our field, he is probably out climbing mountains, riding one of his bikes, or working in the kitchen trying to make the perfect (and elusive) sourdough bread.