Jason Goupil currently works on Nationwide’s UX team, but his 10+ years of experience span many industries and fields. Throughout his career he has worked on a variety of transformational efforts like the evolution of NASA’s communication materials for today’s youth and the development of differentiated brands for colleges and universities across the nation, some of which are in Boston’s own backyard. His toolkit of design research methodologies, strategic thinking, and graphic design know-how merge into an ability to deliver insights that are both verbally and visually profound. But his creative fine art background bleeds over into his research practice where the ability to embrace ambiguity and think abstractly best comes to life. He currently is focused on an enterprise-wide initiative at Nationwide where customer-centric principles are being used to drive institutional change. His team is spearheading an innovative approach to run multiple fast-tracks sprints in partnership with internal businesses using a design thinking methodology. Jason holds a BA in Graphic Design from Cleveland State University and a MFA in Visual Communication Design from Kent State University. He’s the owner of a mural company in Lancaster, Ohio where he and his partner Dave create community-relevant artwork.