Jen Blatz

Principal UX Researcher BECU

Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, to progress to UX design and finally landing in UX research and strategy. She has worked in a number of fields including finance, cloud storage, security and pet health. Jen is active in the UX community, and is the co-founder of UX Research and Strategy, one of the largest UX groups in the world.

Day One Monday, July 15, 2024

4:30 PM CXFS “SNACKDOWN” Who Is The Customer?

Grab some popcorn and get ready to pick a side, because this lively debate is interactive, entertaining and may involve a bit of friendly competition. Our teams are debating the important question – just who is the customer? Representing the “End User” and “End Consumer,” each team will try to win over the audience by making their case – opening up the lens about how to think about who the customer really is.

Check out the incredible speaker line-up to see who will be joining Jen.

Download The Latest Agenda