Joe Colca

Harnessing the power of digitization, data, and design to drive remarkable customer experiences (CX) is a deep passion for Joe. As the Senior Vice President of Digital Experience at VyStar, Joe is tasked with leading the digital transformation journey to bring impactful experiences and changes for its members. Part of this journey, entails Joe exploring and developing partnerships with leading global and local-based FIs, FinTechs, and Universities to further the culture of innovation in Jacksonville. Throughout Joe’s 18+ years in Financial Services, he has consistently demonstrated a proven ability to lead high performing teams through strategic vision, partner development, and disciplined frameworks to drive impactful results. During this time, Joe has honed a well-rounded perspective in disciplines spanning digital behavior and CX, strategic planning, analytics, and marketing.