John Findlay

CEO & Founder LemonadeLXP

John is an expert in digital engagement. In 1999 John co-founded Launchfire, a game-based digital promotions company that worked with leading brands like Coca Cola, Time Warner, and Costco to educate consumers and increase sales. In 2018 John co-founded LemonadeLXP, a digital growth platform for financial institutions and fintechs. LemonadeLXP leverages Launchfire’s deep set of best practices to help FIs and fintechs turn frontline staff into digital experts, support digital customers, and grow their digital banking businesses.