Lance Senoyuit

Lance is part of a team of professionals at SAP that provide industry thought leadership and expert consultation to support customer co-innovation, enterprise transformation, and business process performance improvement programs. Bringing over 25 years of experience to the role, Lance’s priority is to lead customer engagements to assess strategic objectives, innovation scenarios, key improvement opportunities and other sources of incremental economic value.  

Prior to joining SAP, he spent over 20 years in the banking and finance industry working for industry leaders like JP Morgan Chase and PNC. Most recently Lance served as the Virtual and Digital Client Experience Manager for Associated Bank and was instrumental in the startup of the virtual banking and digital client experience division. Lance’s experience in banking includes executive management roles in retail, contact center, corporate, mortgage, and wealth management.  

Lance earned a Bachelor of Business Administration from Youngstown State University and an MBA in Finance from Cleveland State University, as well as being a graduate of the Consumer Bankers Associates Graduate School of Retail Bank Management at the University of Virginia in Charlottesville, Virginia. Lance also holds a Certificate of Financial Planning from the University of Georgia Terry College of Business.