Laura Stridiron

Laura Stridiron is Director of Marketing Planning for TDECU, one of the largest financial institutions in the Texas Gulf Coast. With expertise in strategic planning and process optimization, Ms. Stridiron continually looks for ways to improve efficiency, sales, and member satisfaction for the credit union. She implemented strategic customer satisfaction measurement processes that led the way toward an exponential increase in its rate of membership growth – and her customer journey mapping helped the credit union gain a better understanding of members’ goals. A champion of interdepartmental cooperation and a shared product management marketing vision, Ms. Stridiron is known for maximizing return on investment by boosting revenue and reducing costs. She is also currently a strategic consultant for LPS Solutions, helping businesses develop long-term vision plans and implement major initiatives.  Prior to joining TDECU, she held strategic and director-level positions with a number of high-profile companies such as Honeywell, TAS Energy, Inc., Gilbarco Veeder-Root, and Ingersoll Rand. Stridiron holds a Master of Business Administration from Indiana University Kelley School of Business, a Bachelor of Science in Mechanical Engineering from Virginia Tech.