Day One July 21, 2020 Setting Up for Success: Driving A CX Transformation Throughout Your Organization
Tuesday, July 21st, 2020
Lawrence Lipkin has been designing digital financial services for over 20 years. He is the Head of User Experience Design for Treasury Services in J.P. Morgan’s Corporate & Investment Bank. During this interactive case study, Lawrence will dive into why Information Architecture is elemental in designing good experiences for human beings.
• How digital product architecture helps us create more value and reach new markets
• How we need to both hide and expose Information Architecture to support customers in decision making
• The challenges we face in designing the next wave of recommendation engines