CXFS 2018

July 10 - 12, 2018

Westin Copley Place, Boston MA

1.888.482.6012

Liz Butler

Director, Client Experience, Workplace Solutions
TD Ameritrade
Liz Butler joined TD Ameritrade in March 2010. Liz’s team works with business partners across Strategy and Product, Marketing and Service in the development of solutions and support specific to our corporate clients and their employees. Before this role, Liz led the Client Solutions team within Marketing.

Prior to joining TD Ameritrade, Liz served as Director, Retail Retirement at Merrill Lynch, E*Trade and TD Waterhouse, where she was responsible for product development, client experience and sales support for new products, as well as evaluating levels of customer satisfaction and the overall effectiveness of product strategies for clients and advisors.

Liz has presented at industry conferences on topics ranging from advisor strategies for client service, retirement income planning, and college planning. Liz earned a bachelor degree in Business Administration, and has acquired Series 7, Series 66 and Series 24 licenses.

With over two decades in financial services, leading teams in client experience, marketing, product development and management as well as operations, Liz’s background provides a keen understanding of client needs, as well as the ability to develop the solutions that serve those needs.



12:15 PM Primary Led Roundtable Discussions

Be sure to join these interactive roundtable sessions and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from executives like these do not exist elsewhere. Take control of your own event experience.

  • Take a deep dive into a niche topic in an informal setting moderated by one of our financial institution speakers
  • Don’t miss out on the discussions you want to participate in—you’ll get to select a new topic after 30 minutes

1. Striking the Right Balance Between High Tech and High Touch in a Multi-Channel Service Evolution
Natalie Higgins, SVP Customer Experience, Citizens Bank

2. Dealing with Change Management in An Organization of Unwieldy Size 

3. Personalizing While Staying Compliant 
Melissa Kaminski, Assistant Director, NPS Program, Northwestern Mutual 

4. Allowing Your Customer to Have Visibility into Their Interactions with You 

5. Branch Transformation: What’s Next in Your Physical Locations?
Marci K. Knight, Chief Marketing Officer, American Bank of the North

6. Creating Customer Experience Personas

7. Developing Strong B2B Customer Relationships 
Liz Butler, Director, Client Experience and Engagement, Workplace Solutions, TD Ameritrade Inc. 

8. CX Career Pathing: What’s Your Next Move? 

9. Driving, Democratizing And Scaling CX Innovation

10. But I Simply Haven’t Got the Time! Prioritizing CX Projects Based on Time And Budget

11. Moving the Needle- Maintaining Your CX Success



Check out the incredible speaker line-up to see who will be joining Liz.

Download The Latest Agenda