Lori Laflin

I care about customers (and employees, and shareholders, and others, but mostly about customers). I create connections and help people create common ideas (i.e., shared visions). At Compeer Financial, I lead an excellent, customer-focused organization to deliver consistently outstanding analog and digital experiences, and find answers to those tricky questions, such as, “In what ways we create distinctive value for our customers?” and “How can we make things even better for them?” Lori draws on over 25 years of work in the opinion research and customer experience arenas, holds a master’s degree from the University of Minnesota and certifications from the CXPA and Insights Association. Throughout her career, she has worked with organizations large and small to help them understand their customers, consumers, and other stakeholders.