CXFS 2025

TBA

Maria Boos

Senior Vice President and Head of Customer Communications maslansky + partners

As a firm believer that brands live or die in those moments when people truly experience them, Maria has spent 20+ years helping clients create simple, cohesive, customer-centric communications that win the loyalty of consumers and build value for companies. At maslansky + partners, she heads the Customer Communications practice, working with leading companies across industries—such as CVS Health, Bank of America, Equitable, Gap Inc., and Duke Energy—transforming communications to reduce costs, build loyalty, and reinforce a cohesive brand experience. Previously, Maria directed customer experience practices for agencies Siegel+Gale, Sullivan, and Addison, leading initiatives for clients such as Humana, Citi, American Express, SAP, E*TRADE, Fidelity, and TeamHealth. She has a B.S. in Industrial Management and an M.A. in Professional Writing from Carnegie Mellon University. Maria is particularly passionate about helping companies build a customer-first culture across their whole organization. She is a practiced facilitator and consensus builder who believes there’s both art and science to understanding customer needs, balancing internal requirements, and collaborating across silos (except in the case of any game with words, at which she becomes a rabid competitor, but is gracious in victory).

Check out the incredible speaker line-up to see who will be joining Maria.

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