CXFS 2024

July 15 - 16, 2024

The Westin Copley Place, Boston, MA

Melissa Kivett

Chief Customer Experience and Marketing Officer Prudential

Melissa Kivett is Senior Vice President and Chief Customer Experience & Marketing Officer at Prudential Financial’s Individual Solutions Group (ISG). As a member of the ISG, Individual Life Insurance and Annuities Senior Leadership Teams, Melissa is responsible for developing consumer insights, marketing, communications and experience strategies to drive innovation, cultivate customer engagement and business growth. Previously, she held several leadership roles at Prudential Annuities and at Assurant. 

Leveraging over 25 years of experience in financial services, Melissa has built diverse experience leading teams in investor relations, strategy, consumer insights, communications, innovation, business intelligence, project management and business development to help companies realize profitable growth opportunities. 

Melissa’s diverse work including her approach to innovation and strategic business development has received industry recognition from Innovation Leader magazine. Her work in investor relations and branding excellence was also recognized by Institutional Investor and Corporate Executive Board. Melissa has a history of coaching emerging leaders and women, and is currently a coach in the 92Y’s Women inPower Fellowship program. 


Check out the incredible speaker line-up to see who will be joining Melissa.

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