Michael Mattone

No dull, scripted panels here. Our Advisory Boards have helped shape CXFS and lent their time and expertise into offering insights into their industry-specific tracks, and now they’re helping to kick off their respective tracks with lively discussions around the hottest trends in CX right now.

• The THING that’s keeping our panelists them at night
• Their greatest success from the year
• AMA - audience questions

In this engaging session, CMOs will share their perspectives, strategies and success stories on aligning marketing initiatives with the ever-evolving landscape of CX. Our panelists will delve into the intersection of marketing and experience, discussing innovative approaches, challenges, and the impact on customer satisfaction. The audience will gain valuable insights into how marketing navigates the intricate balance between promotional efforts and creating seamless, customer-centric experiences. This session provides a unique opportunity to learn from your marketing counterparts and help break down silos within your organization.

• Learn how integrated strategies yield success and how successful Chief Marketing Officers seamlessly integrate marketing initiatives with customer experience strategies, aligning two critical components to create a cohesive and impactful approach that resonates with customers
• Discover practical solutions to common issues, enabling you to navigate challenges proactively within your own banking institution
• Explore real-world examples and success stories where the synergy between marketing and customer experience has resulted in enhanced customer loyalty