Michelle Boockoff-Bajdek

Michelle Boockoff-Bajdek (BB) serves as the CMO of Watson. A thought leader at the intersection of data, technology, and strategy, Michelle leads a global marketing team that helps companies unlock the value of AI within their organizations to make more informed decisions and drive better outcomes. In a previous role, Michelle served as the global head of marketing for Watson Media and Weather, including a portfolio of products from The Weather Company, an IBM Business. As a brand evangelist, Michelle helped businesses understand how to anticipate, plan for, and ultimately make better decisions - with greater confidence - in the face of weather. Prior to IBM, Michelle was the vice president of marketing for Quaero, a data management company, where she helped large media and consumer organizations learn how to make their data work for them, not against them. With more than 20 years of experience in technology and consumer marketing services, Michelle has also served in leadership roles at Harte-Hanks, GN Netcom/Jabra, and Kronos. Michelle received her master’s degree from Simmons College, right in the heart of Boston. She currently lives in New Hampshire with her husband, two daughters, and two very large dogs.