CXFS 2025

TBA

Riccardo Zane

VP, Business Solutions Appnovation

Riccardo Zane is a senior business solutions and marketing executive focused on creating and delivering innovative customer experiences that purposely drive brand connections. For over 30 years, his unrelenting passion for leveraging consumer insights to fuel innovative strategy, concepts and craft has pushed the boundaries of innovation and transformation across diverse industries the world over. Riccardo is expert at aligning client CX aspirations, strategy, technology, data, design and operations. He has extensive experience partnering with today’s progressive martech partners to deliver customer engagement, business impact, and profitable growth. At Appnovation, Riccardo’s role focuses on supporting clients’ bold ambition for CX excellence. His past experience includes senior leadership roles for Accenture Interactive, OgilvyOne, Leo Burnett, Wunderman and TBWA Chiat Day. Riccardo resides in Seattle, Washington. Born in Italy, raised in South Africa, schooled in Canada, Riccardo has global roots and professional experiences.

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