Stacey Collins is the Director of Experience Design at BECU, the largest credit union in Washington State (Tukwila, WA).  As a member owned-cooperative, the member experience is essential to deliver on our brand promise and to the mission of people helping people.  Stacey has led various teams at BECU since 2003 developing CX and UX capabilities including voice of member analytics and insights, user research methods, and social communities to inform business initiatives, product and service strategy, and experience enhancements. She earned her Certified Customer Experience Professional (CCXP) accreditation in 2015 and is an active member of the Customer Experience Professionals Association (CXPA).  A native of the Pacific Northwest, Stacey shares her love for design, music, and travel with her husband, 3 sons, and 3 incredibly spoiled dogs.