Tricia C. Szurgot

Chief Marketing & Experience Officer First Commonwealth Federal Credit Union

Tricia Szurgot is a global award-winning Chief Experience & Marketing Officer, visionary growth strategist, transformation champion and servant leader. She’s an expert in leading growth, cultural change and business operations by masterfully aligning strategy, brand, talent, technology, resources and operations to unify and shape organizational culture and drive operational excellence to achieve more.

Earning FCFCU a spot as a Forbes’ 2019 “America’s Best Credit Unions” and the coveted “#1 Credit Union in PA,” she’s leading transformation of the brand, experience, culture and retail and digital strategy. Through an aggressive organizational realignment, she’s positioned FCFCU as the market leader in high-tech, high-touch financial services in PA. She invested heavily in people, infrastructure and technology to build scalable strategies focused on digital integration, data unification, revenue marketing and unified experiences.

Tricia is a “global citizen” and advocate for future-aligned innovation and inclusivity and corporate social responsibility in business, education and the workforce. Her unique ability to take businesses to the next level and energize brands, invigorate cultures, excite stakeholders and reimagine business potential to gain and sustain competitive advantage sets her apart.

With 20+ years leading far beyond marketing (growth/organizational strategy, operations, facilities, HR, finance/M&A, CUSOs, etc.) in domestic and global high-tech, high-touch B2B and B2C markets across diverse industries, her impact and ability to connect, lead, empower and inspire to influence and impact to goals is amplified.