Chief Marketing & Experience Officer First Commonwealth Federal Credit Union
Tricia Szurgot is a
global award-winning Chief Experience & Marketing Officer, visionary growth
strategist, transformation champion and servant leader. She’s an expert in
leading growth, cultural change and business operations by masterfully aligning
strategy, brand, talent, technology, resources and operations to unify and
shape organizational culture and drive operational excellence to achieve more.
Earning FCFCU a spot as a Forbes’ 2019
“America’s Best Credit Unions” and the coveted “#1 Credit Union in PA,” she’s
leading transformation of the brand, experience, culture and retail and digital
strategy. Through an aggressive organizational realignment, she’s positioned
FCFCU as the market leader in high-tech, high-touch financial services in PA.
She invested heavily in people, infrastructure and technology to build scalable
strategies focused on digital integration, data unification, revenue marketing
and unified experiences.
Tricia is a “global citizen” and advocate for
future-aligned innovation and inclusivity and corporate social responsibility in
business, education and the workforce. Her unique ability to take businesses to
the next level and energize brands, invigorate cultures, excite stakeholders
and reimagine business potential to gain and sustain competitive advantage sets
With 20+ years leading far beyond marketing
(growth/organizational strategy, operations, facilities, HR, finance/M&A,
CUSOs, etc.) in domestic and global high-tech, high-touch B2B and B2C markets
across diverse industries, her impact and ability to connect, lead, empower and
inspire to influence and impact to goals is amplified.
Check out the incredible speaker line-up to see who will be joining Tricia.
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