CXFS 2019

July 29 - 31, 2019

Westin Copley Place, Boston MA

CX Finance Blog & Articles

At CX Finance, we love giving away plenty of free content, so you can always keep up with the latest developments in the industry. Below we have a few of our most popular articles and infographics.

Prudential's Award-Winning Customer Service Strategy

Brands which manage to nail customer service are the ones which stand the best chance of becoming known for great customer experience. It's those moments of direct person-to-person interaction which are likely to remain in the minds of customers, more so than any number of bells and whistles you might add to other touch points.

USAA's Strategy To Became the World's Favorite Financial Brand

USAA has garnered a reputation for being a best-in-class example of excellent customer experience. Net promoter scores (the ratings given by customers after contacting customer services) for USAA in 2018 were, on average, four times higher than other banking providers - a crown which USAA has held for the past eight years.

Point of Sale Payment Plans Are Taking Off -- Citizens Bank Is Ready

Demographic still wants to be able to access big ticket items, and so are open to new ways of financing these purchases without relying on traditional credit streams - as long as the finance is over a fixed term and only for specific purchases.

Wells Fargo's Digital Strategy To Transform Customer Experience

With its new Control Tower app, Wells Fargo is setting out to address the problem by making it easier than ever for customers to keep track of recurring payments and maintain better control over them.

Visa's Security is at the Forefront of Its New Customer Experience Strategy

With the European Commission set to introduce another set of regulations - Strong Customer Authentication (SCA) - in September, Visa is working hard to make digital payments more secure than ever.

Mastercard Is Transforming Travel Experience with a New Digital Platform

As experienced players in the travel finance space, Mastercard is more than aware of this problem and has decided the time has come for a solution. This is why it's launched a new digital platform designed to offer its traveling customers unprecedented peace of mind when it comes to booking a hotel stay.

How First Tennessee Bank Revamped Mobile Banking with a FinTech Partnership

Despite the fact that First Tennessee Bank is renowned for providing a first-class service, if the mobile banking offering doesn't match up, it's simply impossible to meet the growing expectations of digitally-savvy millennial customers.

CX Innovation At Scotiabank Driven By New Partnerships

Meaningful innovation is the beating heart of the machine which drives great customer experiences, both within and without the financial industry.

Bangor Savings Bank's New Community-Minded Rewards Program

Rewards schemes are nothing new. However, Bangor Savings Bank is using its rewards program to benefit its customers and their communities.

How Citizens Bank Is Mapping A Great Customer Experience Journey

Journey mapping can be a great way for companies to view things from a different perspective, and Citizens Bank is using it to drive contact center customer experiences.

How Bank of the West is Protecting Their Customers' From Cybercrime

Cybercrime is becoming an ever-more regular occurrence, and the methods of criminals are growing in sophistication. However, Bank of the West is applying fresh thinking to ensure that fraud does not ruin the banking experience for their customers.

How Acorns Is Growing Customer Investment By Helping With Financial Literacy

A huge proportion of the American public feels left behind when it comes to financial literacy and inclusion. However, FinTech company Acorns is taking steps to improve the investment experience for its customers.

How the Acorns Investment App Is Turning Shopping Into Investing

Is this the investment strategy that will finally resonate with a new generation of investors?

Are Capital One Cafés a Blueprint for the Modern Branch?

How is Capital One preparing for the future of the bank branch?

How Debitize Wants to Help Millennials Build Credit Without Accumulating Debt

Debitize's goal is to "automate" good financial habits

JPMorgan Chase Has a Digital Strategy that Puts Customers First

Fintech innovation is exploding, and JPMorgan Chase is leading the way

The Customer Buying Process

The steps you need to take to help you sell your solution